Get your design groove on

TUAW, my daily source for Mac tips and just general trivia, posted about a great peek behind-the-scenes at the original Apple iPod spots.

Created by Rocket Studio for advertising goliath TBWA/Chiat/Day, you actually get to see the silhouettes before they were colorized and darkened. While it's not a revolutionary technique by any stretch (most people with a basicrudimentary knowledge of Photoshop can do it) it does emphasize how simple messages and images can be translated into powerful emotional connections. You can see it here.

The site also features some killer design work for other campaigns. I highly recommend checking it out.


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