Tuesday, January 08, 2008

Auntie's New Newsletter
Auntie's Notes was badly in need of an update when I moved aboard with company. The publication had solid content but was presented poorly. The first step was to pick a uniform font and style book. The emphasis is placed strikingly on the words and letters with liberal use of handsome drop caps.

Originally designed with a spot blue ink as the sole color (still very present in the design), I was able to negotiate with the printer to move to four color processing.

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